![]() ![]() It’s important to note that not all PPC occurs on search engines - social media has PPC ads, too (think: Facebook Ads). SEM is an umbrella term that encompasses both paid advertising and search engine optimization, that is, ranking organically for keywords. Search Engine Marketing (SEM) refers to any digital marketing (paid or unpaid) done on a search engine, like Google, Yahoo, or Bing. ![]() The objective of all forms of digital advertising is to rank for a target keyword, which you can do in several ways. Below, we review the main elements of a PPC campaign, ranging from broad to the more specific. If you’re going to enter the paid advertising space, there are a few terms you should know. What’s a marketing channel without a few acronyms and a little jargon? ![]()
0 Comments
Leave a Reply. |